Hello everyone.
I am Malice Clothing’s Number One Fan.
This may not make sense to you currently, but all shall be explained. In due course. With time, you shall understand.
Disclaimer: I would like to state categorically for the metaphorical record that I am in no way affiliated, de jure or de facto, to the company Malice Clothing. Neither I am in any way directly or indirectly affiliated/associated/involved in correspondence with any of its members. I am just a fan. Pure and simple. Perhaps obsessive would be a more apt description. Stalker, if you must. But I prefer the term ‘enthusiast’.
I fall in love with companies. Strange but true.
For those of you who do not know what it’s all about (shame be upon your households!), Malice Clothing is a South African label specializing in alternative and music related fashion. They’re focusing on t-shirts, hoodies, printed military boots, stickers and badges at the moment, but they’re soon going to be doing belts and buckles and leather accessories. It’s enough to make me swoon.
Now, why, you ask, has this particular company caught my attention? Why the obsession? Well, one thing caught my eye to begin with. Malice Clothing is the first clothing label to understand, grasp and execute (with elegance and precision, might I add) the elusive yet vitally important component of any alternative wardrobe – the Skull Shirt.
Yes, the Skull Shirt. Draw a skull. Print it on a t-shirt. Simple enough, surely? Clearly not. Skulls have been used in fashion for centuries. Look at the Aztecs, although those were generally real human skulls, which is way cooler, but illegal nowadays. In more modern times, the skull has been incorporated everywhere. But how many companies have actually done it well, without making it look like some sort of stoned pirate emblem? Look into your own wardrobes, fellow alternative fashion enthusiasts, inspect the Skull Shirts in your possession and tell me, honestly, whether or not they are truly successful examples. Now do yourself a favour. Go and check out the Malice Clothing Skull Shirt here.
See what I mean?
I was sold.
Their stuff is all heavily design driven, and the designs their coming up with so far are quite simply awesome. A South African label has never done anything like this. They’re doing what Iron Fist and Element tried to do, only much better and for a fraction of the price. They’ve managed to get the edgy alternative aesthetic down in a way which communicates beautifully onto shirts.
I’m in love.
Tags: affordable, alternative, apparel, clothing, design, fashion, hoodie, local, music, shirts, skull, south africa, t-shirt, wear, young
